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Sales & Marketing Checklists for Profit-Driven Home Builders

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Sales & Marketing Checklists for Profit-Driven Home Builders

Authors: Jan Mitchell
NAHB Member Price: $17.95
Retail Price: $19.95

Product Description

Learn the ins and outs of the comprehensive contract, the move-in, warranty service, asking for referrals, and a great close. This expanded second edition features a chapter on utilizing technology in your marketing and a chapter on multicultural sales. Recommended reading for CGB, GMB, CMP, and MIRM.

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The expanded third edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close.

Get the best results from your sales and marketing program by learning how to
• create a marketing plan
• budget for marketing
• develop an effective website
• conduct local marketing research
• manage salespeople
• manage prospects
• run a public relations campaign
• conduct promotional events
• use virtual models

This third edition includes a new chapter on using social media in your marketing, a more extensive chapter on multicultural sales, and online access to all checklists included in the book!

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Product details

SKU 00297
Name Sales & Marketing Checklists for Profit-Driven Home Builders
By (author) Jan Mitchell
Pub. Date 2014
Pages 156
ISBN 13 9780867187243
Format Soft cover
PLU 00297
Retail Price $19.95
NAHB Member Price $17.95

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