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Proven, powerful, and effective, ValueMatch™ listening skills will help you open the door to your prospective home buyers’ emotional need to buy a new home. With ValueMatch™Selling for Home Builders you will learn how to build rapport with prospective home buyers, learn about their needs, make powerful presentations that are focused on their values, and go for the close. This book provides practical applications that can be used by the rookie or seasoned veteran. Nowell’s emphasis on questioning strategies and listening skills helps salespeople build relationships with potential customers by helping to find a home to match the prospective buyer’s specific needs.