Social Media Marketing for Your Business

Overview

So you have a website. You have a Facebook page and a Twitter account. Do you know how to make them work together—and work for you? Your marketing program must start with a strong foundation comprised of your website, brand, and content. Once that foundation is established, you can build upon it. Social Media Marketing for Your Business shows you how to create a winning marketing plan by carefully setting goals, creating strategy, and targeting audiences. This book will help you take a long-term approach to building and maintaining an effective marketing strategy with social media as a main component. You will learn how to: • Create a cohesive content plan with strategy and goals • Set goals and measure their success • Increase website traffic • Manage your online reputation • Maximize your engagement and interaction on Facebook, Twitter, YouTube, and more

Author Biography

Carol L. Morgan, MIRM, CAPS, CSP, has decades of experience as a marketing, public relations and social media expert, strategist, and consultant. She is President of Denim Marketing, which works nationwide with builders, developers, mortgage companies, construction product manufacturers, apartment developers, banks, and others in the housing and construction industry.