What Home Buyers Really Want, 2019 Edition

Overview

This resource is the latest in NAHB's long commitment to home buyer preferences research. It provides the most current and accurate information on buyer preferences so that you can deliver the home (and community) that today's buyers want and are willing to pay for. In this latest study, the analysis shows not only what the typical, average buyer wants in terms of features, layout, technology or community amenities, but also how those preferences differ based on demographic factors, such as age, race/ethnicity, geographic location, income or price point.

Author Biography

The National Association of Home Builders is a Washington-based trade association representing more than 140,000 members involved in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing and other aspects of residential and light commercial construction. NAHB is affiliated with 700 state and local home builders associations around the country. NAHB's builder members will construct about 80 percent of the new housing units projected for this year. NAHB produces in-depth economic analyses of the home building industry based on private and government data. The economics group surveys builders, home buyers, and renters to gain insight into the issues and trends driving the industry. The NAHB economics department provides analysis of various topics related to the U.S. housing market and exclusive, ready-to-use PowerPoint presentations including key data. Articles and presentations feature research of diverse factors affecting housing and their impact on the industry. Topics range from demographics, industry structure, local and regional analysis, the effects of changes in interest rates on the price of a house, features that influence house prices and the latest on government housing programs, among others. The Housing Finance Committee examines a broad range of issues relating to government-sponsored and private sector single- and multifamily loan programs in addition to issues relating to the nation’s financial institutions and capital markets. It monitors all federal and state legislation and regulatory action affecting mortgage, acquisition, development or construction financing. The committee also conducts studies on problems and economic trends affecting or likely to affect the cost and availability of financing for residential, remodeling and light commercial construction and permanent mortgages, and reports recommendations, if any, for improvement of the availability of financing for affordable housing.